Chapter 05
Luxury Floral Designer
Wild Bloom Floral Studio
"A romantic floral house wrapped in terracotta ribbon and dusk-pink paper."
§ One
The Story
Who we served
Weddings, editorial clients, and event planners who commission florals as art, not arrangement.
The challenge
A hugely talented florist whose Instagram was gorgeous but whose brand assets lived in a hundred unlabeled folders.
The personality
Romantic, painterly, quietly bold — arrangements with the confidence of oil paintings.
The direction
Sun-washed terracotta, dusk-pink papers, hand-tied ribbon-marks, and a mark as delicate as a pressed flower.
The emotion
The soft ache of a Sunday market — colour, scent, and something to bring home.
§ Two
The Foundation
Brand Personality
Romantic, painterly, expressive.
Brand Voice
Lyrical and warm — writes like petals falling.
Target Audience
Couples, editorial teams, and boutique venues.
Core Values
Mission
To make flowers that people remember years after the last petal falls.
Keywords
§ Three
Visual Identity
A complete logo system built for the shelf, the shop window, the label, and the pocket.
Wild
Luxury Floral Designer
Primary Logo
01
WILD BLOOM FLORAL STUDIO
Secondary Logo
01
est.
05
Submark
01
Icon
01
WBF
Monogram
01
Wild
Dark Background
01
Clear Space
Maintain a margin equal to the cap-height of the wordmark on all sides. The mark should breathe.
Minimum Size
Primary logo: 32 px digital / 24 mm print. Submark: 20 px / 14 mm.
§ Four
Color Palette
Primary
Terracotta
HEX#C4664A
RGB196, 102, 74
CMYK0, 48, 62, 23
Secondary
Dusk Blush
HEX#E9C4B4
RGB233, 196, 180
CMYK0, 16, 23, 9
Accent
Petal Cream
HEX#F4E7DE
RGB244, 231, 222
CMYK0, 5, 9, 4
Accent
Deep Clay
HEX#8B3B2A
RGB139, 59, 42
CMYK0, 58, 70, 45
§ Five
Typography
Heading
Ogg
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
Body
GT Sectra
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
Accent
Hand-drawn ligatures
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
Specimen
Flowers, freshly painted.
A calm, editorial body sets the pace for reading. Long lines are broken with generous leading, and italics whisper alongside the serif to keep the voice unmistakably Wild.
§ Six
Photography Style
"Soft window light, hand-tied stems, ribbon on marble, painterly still lifes, sun-bleached film."
§ Seven
Patterns & Textures
Pressed-flower motifs
Ribbon rules
Watercolour washes
Botanical line-drawings
§ Eight
Bringing the Brand to Life
The full suite of applications — from the smallest hang-tag to the storefront — carrying one unmistakable voice.
01
Ribbon-tied bouquet tags
02
Wax-seal envelopes
03
Care-card inserts
04
Delivery boxes
05
Studio apron
06
Van livery
07
Instagram templates
08
Website & mobile
09
Editorial lookbook
10
Event signage
§ Nine
Social Feed
A calm, editorial grid — templates that make posting feel like turning a page.
Romantic
"Flowers, freshly painted."
Wild
Painterly
Ch. 05
"Seasonal"
§ Ten
Digital
Wild
Est. 05
Flowers, freshly painted.
A romantic floral house wrapped in terracotta ribbon and dusk-pink paper.
Wild
Chapter 05
Flowers, freshly painted.
§ Eleven
Before & After
Before
WILD BLOOM FLORAL STUDIO
Generic sans-serif wordmark, inconsistent color, no supporting system.
After
Wild
Luxury Floral Designer
A cohesive editorial system with a mark, palette, and voice.
§ Twelve
Brand Snapshot
Palette
Typography
Ogg · GT Sectra
Voice
Lyrical and warm — writes like petals falling.
Logo System
Primary · Secondary · Submark · Monogram
Photography
Soft window light, hand-tied stems, ribbon on marble, painterly still lifes, sun-bleached film.
Applications
10+ touchpoints — from tag to storefront.
Fin.
"A bouquet is a small novel — a beginning, a middle, and a bloom."
Chapter 05 · Wild Bloom Floral Studio